I’m currently the CEO of GET IT Mobile.
Deep down I’m a technology guy - and always have been. I have spent my career following tech from super computers to PCs and gaming consoles and now down to mobile phones. Probably the thing I am best known for was to have invented and created the original version of what is now Google Earth (it was originally known as Earthviewer and was the basis of Keyhole Inc). I started my career working at Silicon Graphics on high-end flight simulators and location-based entertainment with the likes of Disney Imagineering. If you ever saw The Last Lecture you might remember that the professor’s lifelong dream realization was working on Disney’s virtual Aladdin Experience. Well, that was one of my first big projects after joining SGI out of college :-). After SGI, I started a company called Intrinsic Graphics based on the original version of Earthviewer with several other smart guys - Michael T. Jones, Brian McClendon, and Remi Arnaud. At Intrinsic, we spun out Keyhole, while I served as Chief Architect of the Alchemy software platform for console gaming - 13 years later it is still being used not only in Google Earth, but in over a 100 games on all sorts of console gaming platforms: PS2, Xbox, GameCube, PC, PSP, PS3, Xbox 360, Wii, and many more. After Intrinsic, I teamed up with Steve Gleitsmann and Rory Mather to start Emdigo where we worked on a cool mobile content platform with push-based updates, complete phone personalization, and 3D interactive characters. We launched “Top Deck” on China Mobile in 2006 and on Verizon in 2007 with brands like NFL, Hello Kitty, Marvel, and Lego. The big lesson learned: if you can’t market your content from existing channels and measurably drive consumers to it on device, all the best brands and technology won’t be of much use.